Analysis of the Influence of Price Changes on The Demand of Stop Materials in the Community

Authors

  • Jesni Serkasari Harefa Universitas Negeri Medan, Indonesia Author
  • Kayla Anwar Universitas Negeri Medan, Indonesia Author
  • Nailatulliza Nailatulliza Universitas Negeri Medan, Indonesia Author
  • Zahran Zahira Lubis Universitas Negeri Medan, Indonesia Author
  • Munzir Phonna Universitas Negeri Medan, Indonesia Author

DOI:

https://doi.org/10.66784/joss.v1i2.23

Keywords:

Price, Demand, Staple Foods, Elasticity, Food Consumption

Abstract

Changes in staple food prices are one factor that can influence consumption patterns and public demand. This study aims to analyze the relationship between price changes and demand for staple foods, identify previous research findings, and formulate applicable solutions to address the impact of price changes. The study used a descriptive method with a literature review approach, focusing on relevant previous research published between 2021 and 2026. Data were analyzed descriptively and comparatively, taking into account the concept of price elasticity of demand. The study results indicate that price changes are related to changes in demand for staple foods, but the level of response varies across commodities and household conditions. Several studies have shown that food demand tends to be inelastic, so people continue to purchase even when prices increase. In addition to price, income, population, consumption patterns, and the availability of substitute goods also influence demand. Price fluctuations in several commodities, such as chilies, shallots, and cooking oil, are one of the obstacles to maintaining the affordability of staple foods. Based on these findings, the solutions formulated include monitoring price fluctuations, implementing policies based on commodity elasticity characteristics, protecting household purchasing power, planning supply based on population size and consumption patterns, educating consumers about substitute goods, and strengthening price and consumption databases. This study is expected to serve as a reference in understanding the public's demand response to changes in staple food prices

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Author Biographies

  • Jesni Serkasari Harefa, Universitas Negeri Medan, Indonesia

    Universitas Negeri Medan, Indonesia

  • Kayla Anwar, Universitas Negeri Medan, Indonesia

    Universitas Negeri Medan, Indonesia

  • Nailatulliza Nailatulliza, Universitas Negeri Medan, Indonesia

    Universitas Negeri Medan, Indonesia

  • Zahran Zahira Lubis, Universitas Negeri Medan, Indonesia

    Universitas Negeri Medan, Indonesia

  • Munzir Phonna, Universitas Negeri Medan, Indonesia

    Universitas Negeri Medan, Indonesia

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Published

2026-10-05

How to Cite

Analysis of the Influence of Price Changes on The Demand of Stop Materials in the Community. (2026). Journal of Social and Society, 1(2), 140-150. https://doi.org/10.66784/joss.v1i2.23