Utilization Of Artificial Intelligence In Demand Forecasting: A Qualitative Study Of Business Actors. Journal of Social and Society, [S. l.], v. 1, n. 2, p. 84–97, 2026. DOI: 10.66784/joss.v1i2.44. Disponível em: https://journal.taromboresearch.com/index.php/joss/article/view/44. Acesso em: 21 sep. 2026.